Aclara understands that real customer engagement begins with personalized, relevant information. Aclara’s behavioral energy efficiency programs are customized to address those unique needs and differences. Working in partnership with utilities, Aclara leverages ongoing consumer market research as well as proven social science theories, including feedback, social norming and framing to develop programs that deliver meaningful services.

  • Turnkey support for all aspects of behavioral efficiency programs
  • Program design, including in-depth discovery and goal setting
  • Data acquisition strategies for utility and third-party data resources
  • Consumer insights including peer comparisons, efficiency and appliance-level energy use
  • Ongoing monitoring and tracking customer satisfaction and energy savings
  • Custom report designs, executed to meet brand standards and styles
  • Report execution and delivery as well as customer support